Welcome to BusinessCloud’s MarTech 50 ranking for 2024.
Personify XP tops the annual ranking of UK companies creating original technology for marketing and advertising.
Following the creation of a 102-strong shortlist, the final ranking was decided by a combination of selections from an expert judging panel (see below) and a public vote among readers of BusinessCloud.
The ranking is supported by Tyto, the European PR and communications agency at the intersection of technology, science and innovation.
We also polled the top 50 and gathered views from judges to quantify and reflect technology trends in marketing and advertising. The 2024 MarTech Insights report considers whether artificial intelligence is being used for good or evil, looks at the evolving role for humans and considers a cookie-less future.
Read the 2024 MarTech Insights report
The judges
Robin Langford, editor, Performance Marketing World
Performance Marketing World is the premier subscription solution for the marketing community, providing practical advice, data insights and expert opinions around the latest industry trends and strategies
Beth Sissons, director, Hotwire
Hotwire is a global technology PR, comms and marketing firm. Beth specialises in running data-driven global programmes across earned, owned and paid media for MarTech, AdTech and retail companies
Christopher Martin, event director, Marketing Technology Expo
The annual B2B Marketing Expo event provides thousands of Europe’s most proactive marketing and sales professionals with tips, techniques, innovations and strategies to transform into the biggest names within their respective fields
Davina Lines, MD, Mixing Digital
Mixing Digital is an events & networking hub for digital, eCommerce and technology businesses
Jonathan Symcox, editor, BusinessCloud
