Who are we?
VIOOH is a leading premium global digital out of home (OOH) supply side platform, that connects programmatic buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector.
What do we do?
VIOOH enables OOH media owners to manage and maximise the value of their inventory, trade programmatically, and drives demand through partnerships with over 39 DSPs globally, including championing the role of DOOH in omni-channel campaigns. VIOOH is currently live in 19 countries around the world, with more to follow.
You can learn more about what we do in our introduction video here:
Our clients:
VIOOH offers an integrated automation and programmatic trading platform, incorporating JCDecaux and other OOH media owner inventory including APG, Media Frankfurt, Media Transports, Tonic Media, as well as buyers.
You can discover more about our clients and our work on our case studies page here: https://www.viooh.com/case-study
Our research:
In October 2022, we released our annual ‘State of the Nation: Programmatic DOOH report’ which surveyed 1000 agency and advertising executives globally on their perceptions of the programmatic DOOH industry.
The report found that in the last 18 months, the UK executives surveyed reported that half (50%) of campaigns have included programmatic DOOH and this is set to increase to 56% in the next 18 months – with just over one in ten (11%) planning to double their investment. This shows that the future of programmatic DOOH in the UK market is looking strong and it’s a big opportunity for the DOOH industry.
You can read the UK results in more detail here: https://blog.viooh.com/stateofthenation-viooh-whitepaper
You can download the other global reports here: https://www.viooh.com/sotn