News - MarTech

Wowcher! Firm to refund £4m+ to customers & end pressure tactics

Wowcher has agreed to refund more than £4 million to customers and change its high-pressure sales p...

Luscid scores almost a million to revolutionise sports sponsorship

Luscid, a software platform that helps brands deploy sponsorship and marketing budgets through data-...

7 ideas for brand consistency across offline and online channels

Brands must follow consistency to build trust and recognition among their audience, customers, and p...

Brand authority: The role of SEO in establishing and maintaining it

Brand authority and credibility are generalized terms that refer to the level of trust your company ...

AdTech Sparteo accelerates UK expansion plans

AdTech Sparteo is aiming to accelerate its UK growth by strengthening its team in London and relocat...

STRAT7 names COO as it targets rapid expansion

STRAT7, the global strategic insight and customer analytics group, has promoted Jonathan Clough to c...

AdTech Lunio wins backing from Praetura

Praetura Ventures has invested in a growing AdTech business aiming to tackle invalid and fraudulent ...

Leeds’ White Label Loyalty eyes global growth

The founder and CEO of White Label Loyalty is targeting further expansion in the United States and M...

Celebrity-backed Gener8 ‘to become unicorn this decade’

Gener8 - a free-to-use app empowering people to control and be rewarded from their data - has announ...

Brave Bison abandons £32m takeover Mission

Brave Bison has abandoned its revised £32 million takeover bid for fellow PLC Mission Group after c...

Brave Bison ups takeover offer for fellow PLC Mission

Brave Bison has upped its takeover offer for fellow PLC The Mission Group. Last month, the acquis...

Should businesses publish their carbon emissions?

A key player in the digital out-of-home advertising industry says its decision to publicly release d...