Vypr is the world’s leading Product Intelligence Platform, enabling companies to understand their target consumers with fast, cost-effective insight, helping them make better decisions for winning products.
More than an ordinary research panel, Vypr is built on Behavioural Science and Agile principles, transforming decision-making into a science with data-driven product optimisation. Every week, we test and validate thousands of ideas, products, and concepts worldwide, providing powerful tools and techniques grounded in data and behavioural science. Our approach delivers fast, cost-effective, and reliable consumer-led intelligence to enhance purchase intent and accelerate product performance.
From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, the anatomy of every product is different, and it can be difficult to decipher what is driving purchase intent.
Vypr’s technology connects your products to consumers like never before. We break down every element of new and existing product propositions into their constituent parts, testing their relative contributions to purchase intent via smartphone, both online and in-store.
Within 48 hours, you’ll have a clear view of what’s holding back a product and the insights to refine and optimise its performance on shelf, in-store, and online.
And with our expert research team, you’ll also have access to 35+ global managed service markets, advanced analytics, and tailored projects – alongside the dedicated support of your Customer Growth team, bringing over 150 years of combined product industry expertise.
Head over to www.vyprclients.com to join the likes of M&S, Hallmark, BrewDog, and Starbucks who are all benefiting from Vypr’s product intelligence technology – connecting you to 1000s of consumers and unlimited opportunities to test your latest innovations or iterations.
What Sets Vypr Apart
Speed: Get responses in minutes and hours, not weeks and months.
Cost Savings: More affordable than traditional research agencies and expensive self-serve options.
Ease of Use: A self-serve platform that’s intuitive, even for those with no prior research experience.
Robust, Reliable Methodology: Backed by Behavioural Science, offering both quantitative and qualitative testing
Precision Targeting: Vypr owns and actively monitors its response panel to ensure high-quality, reliable data.
Expert Support: A customer growth team with over 150 years of product experience, available at every price point.
Comprehensive Product Testing: From concepts and branding to packaging, pricing, and marketing messages.
Consumer-Led Insights: A mobile-first panel representing the UK population, delivering clear, actionable results in 48 hours.
Vypr’s Vision, Mission, and Values
Vision
Vypr’s long-term vision is to be the most trusted global source for real-time consumer insights and product intelligence, known for its speed, reliability, and agility in simplifying complex decisions for brands across all sectors. The goal is to become the go-to platform that keeps brands ahead of evolving consumer expectations and market trends.
Mission
Vypr’s mission is to empower brands with real-time, actionable consumer insights that drive innovation and agility in product decisions. Through proprietary tools and methodologies, Vypr equips businesses with the intelligence they need to respond quickly to market demands and stay ahead of the competition.
Values
Vypr is built on four core values:
Agile: Using simple processes and making fast decisions to unlock growth.
Candid: Challenging with care to foster growth and development.
Driven: Delivering on commitments and acting in our customers best interests.
Caring: Promoting good business practices while considering environmental needs now and in the future.