Vypr is the world’s leading product intelligence platform, helping customers make better decisions and deliver winning products.
Our Manchester-based technology business transforms innovation success for organisations of all sizes. Founded in 2013, our 100% digital, high-frequency, Agile approach to consumer testing is proven to increase product success over traditional methods.
Every week, we test 1000s of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance.
The anatomy of every product is different and it can be difficult to decipher what is driving purchase intent. From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, Vypr can help you determine what your customers think need or expect.
Today, we are growing faster than ever to provide the best possible quality of service to our clients. At VYPR, we know the importance of data, which speaks louder than just words – and so we’re proud to announce that we have a renewal rate of 95%.