Augmented reality company Blippar has acquired Plattar, a 3D product configuration and AR commerce platform with a strong presence in Australia and New Zealand.

The acquisition marks a significant milestone in Blippar’s wider M&A strategy to build a group of industry-specific AR products designed to deliver scalable, commercially impactful AR solutions across global markets.

Plattar is a profitable business with an established customer base. It has built a powerful 3D product configuration and AR commerce engine that enables brands to showcase products interactively and drive measurable results across eCommerce and digital channels.

It will continue to operate under the same leadership and team and will operate as a wholly owned subsidiary of Blippar.

The transaction follows a period of strong momentum for Blippar. Over the past year, the company has significantly expanded its global development capacity, opened a new engineering and development office in Bangalore, launched a new global headquarters in Waterloo, London, and continued to exceed internal growth expectations across its platform and services.