Vistar Media, a global provider of technology solutions for out-of-home media, is partnering with VIOOH to extend its footprint across JCDecaux’s programmatic advertising inventory in mainland China.
Vistar’s advertising partners will now have access to JCDecaux’s leading network of 864 premium DOOH screens in Beijing and Shanghai, with additional inventory being integrated by the end of 2024.
VIOOH – second on our MarTech 50 ranking this year – has ambitious expansion plans for the second half of 2024, targeting high-value mediums at two Shanghai airports for maximum market presence.
“We’re excited to announce our partnership with VIOOH in China, and to expand Vistar’s already growing presence across the country,” said Eugenie Chen, SVP, strategy & partnerships at Vistar Media.
“This partnership means that our expansive network of demand clients now have access to JCDecaux’s high-quality inventory across Mainland China – enabling global advertisers to reach the nation’s largest affluent audience in a meaningful, contextually relevant way.”
Calvin Chan, CEO of VIOOH China, added: “It is a great honour for VIOOH and Vistar Media to continue to expand our global partnership into the mainland China market.
“Based on this cooperation, Vistar Media’s clients will have the opportunity to purchase premium DOOH inventory on VIOOH’s platform and expand their brand impact in the Chinese market.
“At a time when prDOOH is becoming increasingly popular, our cooperation will definitely benefit brands and bring them to the next level in omni-channel marketing.”
Grace Zhou, CEO of metro division and data at JCDecaux China, said: “ As the developer and operator of Shanghai Metro and Beijing Metro media, we are very glad to see VIOOH and Vistar Media reaching a solid partnership.
“In the future, we look forward to working together with VIOOH and Vistar Media to help brands improve the flexibility and accuracy of DOOH with the application of programmatic buying, a cutting-edge trading model, and provide data-driven media planning and optimisation services to inject new impetus into brand campaigns.”