BusinessCloud can reveal its MarTech 50 innovation ranking for 2025.
Readers of the online technology publication and an expert judging panel have together decided the 50 companies blazing a technology trail in marketing.
The MarTech 50 celebrates businesses of all sizes creating original tech solutions for companies engaging in marketing, consumer research and advertising.
Topping this year’s ranking is VIOOH, a tech platform for digital out-of-home advertising that connects programmatic buyers and sellers in a premium marketplace.
In second is White Label Loyalty, a customer loyalty platform that helps clients to better understand their customer and deliver an engaging reward experience to drive long-term growth and retention at scale.
In fifth spot – behind Penny Black and LoyaltyLion – is Leaf, which delivers performance marketing solutions for high-growth eCommerce brands via hands-on expertise and its performance intelligence platform Leaf Grow.
Making the top 10 are The Influence Room, which helps brands cut through the chaos by turning influencers into genuine brand fans; and Dream Agility, which uses proprietary AI to scale return on ad spend and sales for ambitious eCommerce and lead-gen brands.
Also featuring on this year’s ranking are Vypr, which provides fast, cost-effective insights to help brands to understand their target consumers better and make the right product decisions at the right time; The Creative Composite, a specialised digital marketing agency dedicated exclusively to the dental sector; and Purple, which transforms everyday spaces into connected, smarter environments by providing businesses with secure WiFi, powerful data insights and interactive maps.
The ranking in full:
MarTech 50 – UK’s most innovative marketing technology creators for 2025
BusinessCloud called on its readers to vote for companies from the 95-strong shortlist. A combination of these votes and choices from an expert judging panel determined the top 50.
The judging panel was comprised of:
• Robin Langford, editor, Performance Marketing World
• Beth Sissons, senior director – Awareness2Demand, Tyto
• Davina Lines, MD, Mixing Digital
• Jonathan Symcox, editor, BusinessCloud