Events and hospitality ticketing platform Seat Unique has teamed up with Everton FC to become a founding partner of the new Hill Dickinson Stadium.
The London-based firm will become Everton’s official premium experiences platform, providing match-by-match and event sales for the bars, restaurants and experiences at the club’s new home on Liverpool’s waterfront.
The 52,888-capacity stadium, which opens in August, will become a regular destination for sport, music, entertainment and cultural events.
As part of what the firms are calling ‘The Seat Unique Ultimate Experience’, fans will be able to buy match-by-match access to cinematic ‘loge’ seating – enclosures with four reclining cinema-style seats and private TV monitors for highlights and replays.
The Seat Unique Ultimate Experience – CGI render
The package also includes a behind-the-scenes stadium tour and a player meet-and-greet.
Seat Unique has seen revenue growth of more than 7,921% over the past four years and ranked 4th in the Sifted 100: UK & Ireland 2024 and 5th in the 2024 Deloitte UK Technology Fast 50.
It works with venues including Wembley Stadium and Co-op Live, as well as attracting high-profile investors and ambassadors such as Harry Kane, Ben Stokes, Lauren Bell and Matt Dawson.
The platform currently has more than 1m monthly visitors, with 20% being based overseas.
Everton’s new ground is expected to attract more than 1.4m visitors annually and has already generated thousands of jobs in the Liverpool area.
“Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be,” said Angus Kinnear, CEO of Everton Football Club.
“Huge demand has already led to memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025/26 Premier League season – and we already have a strong pipeline of match-by-match interest.
“Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”
Robin Sherry, founder and CEO of Seat Unique, added: “Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton.
“We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at the Hill Dickinson Stadium.
“The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see fans creating memories that last a lifetime.”
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