News - SportTech

Adrenaline-fuelled investment: Lifted Ventures backs latest female founder

Adventuro, a marketplace platform dedicated to adventure sports, has closed its latest funding round...

UEFA 2024: How can leagues and teams leverage technology to engage fans?

Are football fans getting the most from their experience? As we head towards UEFA 2024, technology w...

Piing CEO: Super Bowl was a dream but ‘now a matter of time’

When it comes to annual sporting occasions, the Super Bowl is just about as big as it gets. This ...

World-changing startups scoop £100,000 grant funding

A startup reducing the impact of concussions in sportswomen has won a share of £100,000 in grant fu...

Southampton FC owners back AI sports nutrition startup

Hexis, pioneers of AI-driven fuelling plans for athletes, has raised a £1.6 million pre-seed fundra...

£10m investment win for platform serving FA & NFL giants

Event accreditation platform Accredit Solutions has raised £10 million funding from Gresham House V...

Data analytics in sports: From performance metrics to betting insights

In recent years, the world of sports has undergone a transformation largely fueled by advancements i...

‘After London Marathon, I know AI coaches & digital twins will change running forever’

I recently ran the TCS London Marathon. As a part-time runner and full-time futurist, I am fascinate...

The intersection of sports technology and athletic performance

In today's dynamic world of sports, the fusion of technology and athleticism has reached unprecedent...

Data shaping sustainable future for TCS London Marathon

Today 50,000 people will cross the start line of the TCS London Marathon - and organisers say sustai...

Can AI help underdogs to ‘tap out’ international giants?

The immense popularity of mixed martial arts has made international brands of popular training gyms ...

Deaf fans ‘feel atmosphere’ as Newcastle batter Spurs 4-0

Fans with deafness or hearing loss were able to ‘feel’ the atmosphere as Newcastle battered Tott...