News - SportTech

Luscid scores almost a million to revolutionise sports sponsorship

Luscid, a software platform that helps brands deploy sponsorship and marketing budgets through data-...

Former MMA fighter rings opening bell on AI fitness platform

A former MMA fighter has rung the opening bell on AI fitness platform VOR. Max Cotton founded tra...

Piing signs deal with Manchester City

Piing has signed a deal with Manchester City Football Club to take its mass-participation gaming exp...

Adrenaline-fuelled investment: Lifted Ventures backs latest female founder

Adventuro, a marketplace platform dedicated to adventure sports, has closed its latest funding round...

UEFA 2024: How can leagues and teams leverage technology to engage fans?

Are football fans getting the most from their experience? As we head towards UEFA 2024, technology w...

Piing CEO: Super Bowl was a dream but ‘now a matter of time’

When it comes to annual sporting occasions, the Super Bowl is just about as big as it gets. This ...

World-changing startups scoop £100,000 grant funding

A startup reducing the impact of concussions in sportswomen has won a share of £100,000 in grant fu...

Southampton FC owners back AI sports nutrition startup

Hexis, pioneers of AI-driven fuelling plans for athletes, has raised a £1.6 million pre-seed fundra...

£10m investment win for platform serving FA & NFL giants

Event accreditation platform Accredit Solutions has raised £10 million funding from Gresham House V...

Data analytics in sports: From performance metrics to betting insights

In recent years, the world of sports has undergone a transformation largely fueled by advancements i...

‘After London Marathon, I know AI coaches & digital twins will change running forever’

I recently ran the TCS London Marathon. As a part-time runner and full-time futurist, I am fascinate...

The intersection of sports technology and athletic performance

In today's dynamic world of sports, the fusion of technology and athleticism has reached unprecedent...