Brighton & Hove Albion has extended its partnership with Football Manager.
The legendary video game has been an official partner of the Sussex club for the last eight years.
Football Manager branding will continue to appear at the American Express Stadium throughout the 2026/27 season as it competes in the Premier League, FA Cup, Carabao Cup and UEFA Conference League.
“We are excited to be extending our partnership with Football Manager,” said Albion chief commercial officer Russell Wood.
“With our joint focus on connecting with the next generation of football fans, we’re excited for what’s to come.”
Richard Trafford, business development director at Sports Interactive, added: “It’s a real honour to be extending our relationship with Brighton & Hove Albion for an eighth successive season.
“On and off the pitch the club is incredibly closely aligned with our ethos and values as a studio.
“They’ve been a pleasure to work with throughout our partnership and, as they compete in the UEFA Conference League, we’re excited to explore more great opportunities together and support them as they try to hit even greater heights.”