Cardiff-based FrameGo has launched an on-demand app that lets businesses and individuals book a verified photographer or videographer nearby, either instantly or for a set date.
The company describes it as a bit like ride-hailing for creative work, matching by location, style and availability.
FrameGo says the app gives businesses access to more than 1,600 verified photographers and videographers, which it calls Storytellers.
Users search by location and specialism, scroll through portfolios, then book for a set date or right away.
With an instant booking, a matched creative has five minutes to accept before the request moves on to someone else.
Clients can choose the type of shoot, from product and corporate work to events and weddings.
Once a booking is made, the client can track their Storyteller on a map as they head to the shoot.
While a Storyteller is on a shoot, the app hides them from new bookings for 45 minutes, then adds a 60 to 90-minute travel buffer.
FrameGo says this means fewer double bookings and fewer late arrivals.
If a photographer or videographer drops out, FrameGo says it sends a replacement of the same standard.
The client does not pay more if the replacement costs more, as the difference comes out of the original creative’s future bookings.
The company also keeps Storytellers on standby in major cities for urgent jobs. Clients who cancel within 24 to 72 hours of a shoot pay in full.
The idea came from a frustrating booking experienced by founder Rahim Bah.
He needed a videographer at short notice for an investor pitch in Edinburgh, could not find one – and ended up paying £1,000 to fly someone up from Cardiff.
He said: “You can get a car to your door in a couple of minutes, but finding someone to film or photograph something for you could take weeks. That didn’t make sense to me. Businesses needed creatives, creatives needed work, and nothing was connecting the two quickly enough.
“Speed only counts if the quality is there too, so we focus on matching every client with the right Storyteller and making sure they show up.”
Bah arrived in the UK alone at 15 with no English and no money. After a period of homelessness, he built a property business in Cardiff before launching FrameGo.
FrameGo launched in June 2026 and is free for both businesses and creators to join.
It earns revenue on each booking, with businesses paying the full amount upfront, including a 4% platform fee.
FrameGo then retains a 15% service fee from the creator’s earnings, and the remaining balance is released to the creator once the job is complete.
The company plans to build its UK network over the next 12 to 18 months before expanding internationally.
FrameGo is available now on iOS and Android.