West Ham United and Lyca Mobile have extended their partnership which will see the global mobile network operator continue as the Hammers’ longest-standing commercial partner.
The club says the renewal will see them continue to champion the East London community, enhancing participation in sport for everyone of all backgrounds.
Lyca Mobile will receive a wide range of partnership assets including match day LED activations, whilst also prominently appearing across the club’s men’s and women’s teams’ digital portfolio.
The partnership will also be utilised to promote SIMZY, an international travel eSIM (embedded SIM) provider. SIMZY provides instant mobile data across more than 220 destinations worldwide, including dedicated regional packages for Europe, Asia-Pacific and North America.
Lyca Mobile has been the club’s Official Telecommunications Partner for the past 14 years. This includes the Lyca Mobile Cup, a football tournament providing a platform for young players of all backgrounds to participate in the sport.
Most recently, Lyca Mobile headline sponsored West Ham United Track Nights which has seen hundreds of runners take part in a free of charge run club at the London Marathon Community Track in Stratford. The activation has also seen appearances from Club legends, West Ham United coaching staff and Czech international midfielder Tomas Soucek who gave his support to runners at February’s edition of ‘Track Nights’.
Speaking on the renewal of the partnership, David Chaplin, Director of Commercial Strategy at West Ham United said: “We are proud of our long-standing partnership with Lyca Mobile and are delighted to continue our relationship which has a real impact on the local community throughout our time working together.
“Our shared pride in community makes the partnership a natural fit and we’re excited in continuing to build on the success we’ve achieved during the past 12 years.”
Holly Flintoft, UK Head of Digital Sales at Lyca Mobile said: “We’re proud to renew our partnership with West Ham United. Through initiatives such as the Lyca Mobile Cup and Track Nights, we’ve seen how this relationship can bring people together and create opportunities for the local community.
“We’re excited to continue working alongside the Club and look forward to seeing where the partnership takes us next.”