Welcome to BusinessCloud’s MarTech 50 ranking for 2026.
The annual ranking of UK companies creating original technology for marketing and advertising will be published here on Monday 27th April.
Following the creation of a 95-strong shortlist, the final ranking was decided by a combination of selections from an expert judging panel (see below) and a public vote among readers of BusinessCloud.
The judges
Robin Langford, editor, Performance Marketing World
Performance Marketing World is the premier subscription solution for the marketing community, providing practical advice, data insights and expert opinions around the latest industry trends and strategies.
Beth Sissons, senior director – Awareness2Demand, Tyto
Agency Tyto‘s Awareness2Demand proposition breaks down siloes between PR-driven awareness and demand generation.
Anol Bhattacharya, EVP Innovation & Technology, Hotwire
Anol has more than two decades of experience consulting for IT and telco clients on B2B marketing, account-based marketing, lead generation, demand generation and lead nurturing.
Guy Pearce, tech & media M&A, Alvarez & Marsal
Consulting giant Alvarez & Marsal provides digital and technology expertise to companies.
Jonathan Symcox, editor, BusinessCloud