A London-headquartered digital sponsorship activation platform used by top Premier League clubs has been acquired.
WSC Sports, a sports content automation platform, has swooped for Partnerbrite, which enables brands to activate fan engagement through targeted campaigns.
The acquisition expands WSC Sports’ platform with campaign execution and audience activation tools, allowing sponsorships to be planned, activated, and measured without sharing rightsholder fan data.
Partnerbrite’s platform is used by the likes of Liverpool, Tottenham Hotspur, Everton, Cricket Australia, Williams F1 and the San Francisco 49ers.
“Sports fandom is built on emotion and immediacy, but translating that engagement into commercial impact has always been a challenge,” said Daniel Shichman, CEO and co-founder of WSC Sports.
“By bringing Partnerbrite into the WSC Sports ecosystem, we are giving rights holders and brands a clear execution path. Together, we enable fan engagement that can be planned, activated, and measured with confidence.”
Partnerbrite, which also has offices in Melbourne and New York, will continue to operate under its existing brand.
“Partnerbrite was built to modernise sponsorship,” said Nick Lockwood, co-founder and managing director of Partnerbrite. “Joining WSC Sports accelerates that mission, combining activation with world-class content technology to help rights holders unlock significant incremental revenue and brands to engage fans in the moments that matter most.”