THG Ingenuity’s complete commerce solution, THG Commerce, has launched a new direct-to-consumer (D2C) eCommerce website for HYROX, the World Series of Fitness Racing.
Hamburg-based HYROX has gained global traction in recent years, becoming one of the most disruptive fitness and sports brands worldwide.
The company is a winner of the Time 100 Most Influential Companies 2024 and is now looking to further expand its global footprint for long-term growth.
Deploying THG Commerce’s end-to-end solution, HYROX will receive comprehensive support across eCommerce, marketing and fulfilment.
The partnership covers a range of global services, including re-platforming its D2C eCommerce website, customer services, sales processing and international fulfilment.
“Our partnership with THG Commerce marks an exciting new chapter for HYROX as we launch a new global eCommerce platform,” said Moritz Fürste, co-founder at HYROX.
“Athletes across the world can now purchase official HYROX products and exclusive collections from global partners on the website, which THG Commerce has been integral to making happen at speed and scale.
“We’re thrilled to be taking this next step in the brand’s evolution and giving athletes the eCommerce experience they deserve.”
HYROX will further benefit from the Manchester-based company’s fulfilment solution, THG Fulfil, which offers next-day delivery cut-off times up to 1am for same-day shipping.
It also recently partnered with China-based Libiao to move 430 T-sorting robots into its automated Manchester warehouse facility in order to increase operational capacity by approximately 75%.
Richard Ward, CEO at THG Ingenuity, added: “HYROX has been an industry disruptor since it launched in 2017, and we’re thrilled to join their journey to help solidify their global presence.
“At THG Commerce we’re experts in connecting brands to customers where it matters most, removing complexity from the eCommerce journey to deliver real value.”