A lot of noise was made when OpenAI released its beta version of its chat bot, ChatGPT.

Industry experts are already talking about ChatGPT, and some are already using it to create content. But the majority don’t understand the impact that AI and the likes of ChatGPT could have on the workplace.

Service-based businesses, particularly in the case of marketing, software development and other content creation industries are facing a huge shake up.

Within our team, as soon as ChatGPT and similar tools are released, we jump on to see how we might be able to utilise this in the future. What we have identified is quite simply eye opening.

These types of bots won’t replace the need for specialist skills in the short and medium term completely, but they should significantly improve and increase productivity.

We’re estimating in time we’ll be able to use bots to potentially triple the output of some services which will have a profound impact on efficiencies in service-based businesses like ours.

ChatGPT – AI’s big moment or the apocalypse?

Here in the UK, all industries are seeing great challenges in employment due to skills shortages and demand on salaries. It is time to see if AI could help to smooth that challenge!

Think automation, think repetitive tasks, think about the time lost producing, double entry and low level work. The use of this type of AI is already shaking up many industries, particularly in customer service, but the launch of ChatGPT has highlighted to many that the possibilities go much further.

It could open up opportunities for many smaller businesses to compete. It could allow for salary increases as a result of increased productivity and it will inevitably require service businesses having to pivot and rethink how they spend their time.

Practical applications for ChatGPT are endless. Struggling with writer’s block? No problem, throw your idea into ChatGPT and it’ll make a start for you.

Customer service teams, already diminished through basic chat bots, will further be replaced with more advanced bots.

Many sectors including healthcare and education could be transformed for the better by removing some of the painstaking laborious tasks of generating content.

Lesson planning for example, could be partly produced from headline ideas, allowing a teacher to focus on creativity and enhancing lessons, rather than filling in lengthy documents to prove that lessons have been planned effectively.

Is ChatGPT about to steal my comms career?

Some of the image generation is incredible and already has a place within businesses who produce visuals. At +24 we have already used these on several client social media accounts to great effect.

Businesses who don’t adopt and seriously look at how AI could impact their organisations will be left behind. Some businesses will be at serious risk of failure if they don’t adapt with this fledgling technology.

However, this isn’t going to happen overnight. Even though the likes of ChatGPT are incredibly impressive technologically, the content is still rather primitive and basic. It is a long stretch from any technology truly understanding a human language.

But imagine what will improve in the next five years as this machine learning gathers more and more data.

So my advice is, start looking at this now. Now is the time to adapt and begin looking at the benefits, because if you start in five years’ time, it might be too late.