Investment

With the conclusion of Dragons’ Den series 22 last Thursday night, it brought to an end a dramatic eight weeks in the Den. 

Budding entrepreneurs came and went, succeeded and failed, pitched and hoped; but in the end, the cream rose to the top and a total of 20 companies were successful in winning the Dragons over to gain their pledge of investment. 

Away from the Den, some deals have been confirmed to have gone through, others are still unclear and one – Choppity – did not ultimately materialise.

But which Dragon pledged to invest the most during the series?

Sara Davies MBE is the only Dragon, to BusinessCloud’s knowledge, to have had all of her series 22 deals go through. The North-East entrepreneur and investor made four investments throughout the series which totalled a sum of £190,000. 

Touker Suleyman followed Davies’ tracks by also investing in four companies; however only two of those have been confirmed to have gone through. He pledged a total of £210,000 during his time on series 22. 

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Tech tycoon Steven Bartlett raised the bar by investing in six companies during the series at a total of £270,000. Four of those have been signed.

Another Dragon who invested in six companies is Deborah Meaden; however, every one of those deals was split with another Dragon. She mirrored Davies by pledging to invest £190,000, and four of those deals have been signed.

It was Dragons’ Den ever-present Peter Jones, though, who topped the charts this season. He pledged to invest in seven companies with his amount totalling a whopping £350,000. However, we know he did pledge to invest £100,000 in Choppity, a deal which fell through off screen. 

The three guest Dragons – Joe Wicks, Trinny Woodall and Emma Grede – all made a single investment each, with their combined total amounting to £150,000. Grede made the only solo investment by a guest Dragon when she signed a deal with Brandon and Jaydon Manders worth £90,000.

CompanyPitcher(s)InvestmentEquityDragon(s)Did it go through?Company statusNote
Episode 1bodyxcoreJoseph Keegan£105,00037.5%Peter Jones, Touker Suleyman, Joe WicksSignedActive
LaceezeEmma Burke£50,00040%Touker SuleymanTBCActiveEquity reduces to 30% if investment repaid within a year
Episode 2Doughboys PizzaLuke and Owen Buckmaster£90,00010%Peter JonesTBCActive
ChoppityAaron Morris and Zara Paul£100,00015%Peter JonesFailedActiveEquity reduces to 12.5% when investment repaid
Mystery Jersey KingAlex Street£50,00015%Sara DaviesSignedActiveEquity reduces to 10% if investment returned within 18 months
Episode 3NenyaYanna Smaglo£80,00020%Steven Bartlett, Deborah MeadenSignedActive
Dot Dot Bubble TeaSusie Yau and Yan Ying£50,00010%Steven Bartlett, Peter JonesTBCActive
Episode 4SeepLaura Harnett£50,0004%Deborah Meaden, Trinny WoodallSignedActive
Karta BottlePete Anwyll£50,00033%Steven BartlettTBCActiveAnwyll also accepted a job offer from Bartlett as part of the conditions of the investment
Love SumSin Teng-Tang (Sandy Tang)£50,00020%Peter JonesSignedActiveEquity reduces to 10% when investment repaid
Episode 5OmniShiv Sivakumar and Guy Sandelowsky£75,0002%Steven Bartlett, Deborah MeadenSignedActive
Little's CoffeeWill Little£80,0005%Steven Bartlett SignedActive
Episode 6DigHenry Bartlam and Alexandra Hollingsworth£75,00015%Sara DaviesSignedActive
Tiny ExplorersHayley Hanigan£50,00020%Sara Davies, Touker SuleymanSignedActive
Spudos crispsDel Currie£50,00025%Peter Jones, Deborah MeadenTBCActive
Episode 7Stashed ProductsElliot Tanner£100,0007%Touker SuleymanTBCActiveEquity reduces to 4% when investment is repaid
Lumberjaxe Food CompanyBrendon and Jaydon Manders£90,00020%Emma GredeSignedActive
Episode 8Snoap HQAntony and Lisa Hicks£50,0007.5%Peter Jones, Deborah MeadenTBCActive
Kitt MedicalJames Cohen and Zak Marks£75,0007.5%Steven Bartlett, Deborah MeadenTBCActive
Good Wash DayCarla Saul£40,00020%Sara DaviesSignedActiveEquity drops to 10% if investment is returned within 24 months