Vistar Media, a global provider of technology solutions for out-of-home (OOH) media, has expanded Vistar Academy to the EMEA region.
The New York-headquartered firm, which has a London office, has developed the academy to educate and empower all levels of the advertising community.
This milestone brings free training and certification programs to marketers, media owners and advertising professionals across Europe, the Middle East and Africa.
Learners gain practical knowledge to plan, sell or integrate digital out-of-home (DOOH) into a broader marketing strategy.
The news comes around a year after the company partnered with London-based DOOH business VIOOH, which ranked at the top of BusinessCloud’s MarTech 50 for 2025.
“Programmatic DOOH adoption is growing rapidly across EMEA, but education remains one of the biggest barriers to continued growth,” said Diederick Ubels, managing director, EMEA at Vistar Media.
“The launch of Vistar Academy in this region is designed to give our partners the knowledge and tools they need to confidently navigate and succeed in the programmatic space.
“This effort is about making DOOH more accessible, more collaborative and ultimately more impactful for everyone involved.”
Since its US debut in August 2023, Vistar Academy has drawn nearly 5,000 users and issued over 2,600 certifications.
Courses are structured around real-world scenarios and best practices, in an attempt to equip learners with practical knowledge that directly translates into stronger campaigns and deeper collaboration across the ecosystem.
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