Zoom Media, the parent company of GymTV, has partnered with premium global digital out of home (DOOH) supply-side platform (SSP) VIOOH to expand programmatic access to its premium video inventory across the United States and Canada.
This collaboration provides an additional avenue for buyers to discover and activate on GymTV’s in-gym video screens through VIOOH’s global SSP.
Advertisers can launch campaigns through major demand-side platforms (DSPs) – software that allows an advertiser to buy advertising with the help of automation – reaching a well-rounded and influential audience during one of the most attentive and high-intent moments of their day.
“This is premium video in a premium environment,” said Chris Corvetti, senior vice president, sales & marketing, North America at Zoom Media.
“Our gym audience reflects the rising importance of health and movement, fitness is no longer a trend; it’s a way of life.
“With record-high traffic, extended dwell times, and members in a positive mindset, our viewers are uniquely receptive to both content and brand messaging.
“This partnership with VIOOH helps us unlock even greater visibility for advertisers looking to reach this high-value audience.”
The New York-based firm is currently active in thousands of top-tier fitness venues across North America, including LA Fitness, 24 Hour Fitness, GoodLife Fitness and Gold’s Gym, and others.
Gavin Wilson, global chief commercial officer at VIOOH, added: “We’re proud to welcome Zoom Media and GymTV to the VIOOH platform.
“This partnership brings a powerful new North America inventory source to both our domestic and international buyers, giving them the ability to engage with active lifestyle audiences in high-quality venues through the flexibility of programmatic digital out-of-home advertising.”
Through the VIOOH SSP, advertisers can plan campaigns across GymTV’s vast North American footprint, targeting by location, time of day, or audience segment.
The move marks London-headquartered VIOOH’s entry into North America’s health and fitness space.