VIOOH, a global digital out of home (DOOH) supply-side platform, has revealed a programmatic partnership with advertising company ELAN Media, which operates premium inventory across Qatar.
The partnership spans ultra-premium shopping destinations and high-impact roadside locations including Mall of Qatar, Doha Festival City, Place Vendôme Qatar and the Drive! roadside network.
The inventory includes over 220 strategically placed digital screens across multiple formats, delivering millions of monthly impressions to diverse, affluent audiences throughout Qatar.
VIOOH, which topped our MarTech 50 ranking earlier this year, connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience.
“Our partnership with ELAN Media represents a landmark moment in the Qatar market, offering brands access to the most comprehensive premium DOOH network in the region,” said Gavin Wilson, global chief commercial officer at VIOOH.
“The combination of extended dwell times in premium retail environments and high-frequency roadside exposure creates exceptional opportunities for brands seeking comprehensive coverage across Qatar’s most affluent audiences.”