Premium global digital out of home (DOOH) supply-side platform VIOOH has partnered with national advertising network ISM Intelligent Signage for Media, expanding programmatic access to premium digital inventory across Germany’s gas station network.
The partnership delivers access to 784 strategically positioned 75” to 85” digital screens generating over 200 million monthly impressions throughout major cities and regional areas across Germany.
ISM’s network provides comprehensive national coverage through Shell gas stations, creating opportunities for brands to reach audiences across key touchpoints throughout their daily travel.
The network’s gas station portfolio delivers 204m monthly impressions with national coverage spanning Berlin, Munich, Hamburg, Cologne and many more cities across Germany.
The strategic placement at Shell locations ensures high-frequency exposure in environments where consumers spend time.
Hi-Light screens available on forecourts are visible while driving onto the gas station, throughout the entire refuelling journey and while entering the shop.
The partnership also creates opportunities for brands seeking impactful presence across one of Europe’s most influential consumer markets.
“This partnership with ISM adds depth to our European inventory, connecting media buyers with high-quality screens that reach audiences when they’re receptive to messaging and actively buying goods,” said Gavin Wilson, global chief commercial officer at VIOOH.
“The forecourt placements create powerful opportunities to influence purchase decisions across Germany’s diverse consumer base, while tapping into the real-time flexibility and value delivered by programmatic DOOH advertising.”
Nico Grüßinger, business development manager at ISM, added: “By integrating with VIOOH’s platform, we’re giving brands programmatic tools to reach consumers at high-value moments efficiently.
“This partnership opens up our inventory to international buyers who understand the power of reaching consumers when they’re already in an active purchasing mindset, creating real opportunities for measurable campaign impact.”