VIOOH, a premium global digital out of home advertising supply-side platform, has appointed Nick Parker as chair of its board.
After five years of service as non-executive chair, Spencer Berwin – a former co-CEO of JCDecaux UK, which gave birth to VIOOH – will be stepping down from the board.
Parker, a global leader in the OOH media industry, will take over the role, effective from 2nd September 2024.
The veteran of leading media agency group WPP has been at the centre of the growth and evolution of the OOH media over the last 25 years. In his global role at WPP, he grew the influence of global agency network Kinetic, making OOH more accessible to advertisers and pioneering its transition into programmatic trading.
VIOOH – second on our MarTech 50 ranking this year – said he will accelerate its growth in two of its most strategic initiatives: growing partnerships with media owners in the 22 markets where VIOOH already operates and through partnerships with 40+ demand-side platforms; and strengthening relations with digital media agencies globally to grow global DOOH programmatic ad spend.
“It has been my greatest pleasure to support VIOOH as its non-executive chair since its creation,” said Berwin. “VIOOH has gone from strength to strength since it launched in June 2018, growing at an exponential pace and expanding its geographic footprint.
“Along the way, VIOOH has gathered a unique set of talents and been able to fulfil its role of accelerating the digital and programmatic transformation of the OOH media channel. I wish Nick every success in his new role.”
Parker said: “I could not think of a better position to leverage my passion for this media, with my global experience of the OOH ecosystem and relations with major stakeholders of the OOH industry.
“VIOOH has grown significantly over the past six years, expanding its footprint over four continents and positioning itself as a premium tech powerhouse, which made the opportunity to join its board as non-executive chair and to continue the next phase of growth a no-brainer.
“I look forward to working with the VIOOH leadership team and the wider VIOOH board.”
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