Yorkshire tech firm Vapour Cloud has appointed marketing automation platform Force24 to support its next phase of growth.
The cloud-first digital transformation firm recently made headlines when its board announced a £10 million pot to fund at least two acquisitions before the end of 2018.
The deals will support ambitions to grow into a £12 million business by 2020.
Vapour Cloud is also on the hunt for 10 new channel partners and has appointed Force24 to “supercharge” its multichannel communications strategy during this expansion phase.
CEO Tim Mercer said: “The IT industry is unfortunately renowned for a ‘smoke and mirrors’ approach to working with clients. This has to stop. We believe in being extremely straight talking and specialising in only what we’re good at. That way, clients can truly experience the value of great tech, without being burned.
“But we also recognise the benefits of collaboration – something many of our peers seem to shy away from. Force24 will therefore help us to actively target, communicate and nurture relationships with prospective partners – we’ll even support them with their comms activity too.”
Force24 has also been tasked with supporting on other marketing projects including Vapour’s upcoming Innovation and Disruption event.
The tech expo first came to Leeds in October 2017, but Mercer is now keen to build on its inaugural success.
“The pace of our growth is undeniable, so it is the perfect time to take our automation efforts to the next level – especially in a company that revolves around using the very best tech,” he added.
Nick Washbourne, commercial director at Force24, said: “Vapour is fast becoming a leading light in the tech sector – particularly in the North – so this represents a great client win for us.
“The brief is also right up our street because Tim is clear on the company’s objectives – we therefore have the perfect opportunity to demonstrate the bottom line impact that savvy use of marketing automation can have.”