Business financial platform Tide has appointed George Schmidt as CEO UK/Europe, reporting to CEO Oliver Prill.
Schmidt joined Tide in 2017, rising to the role of SVP, acquisition marketing, and has played a key role in Tide’s growth in the UK, which now serves over 575,000 SMEs – more than 10% of the market.
The appointment of regional CEOs are driving Tide’s plans for international expansion as it plans to launch in Germany in the coming months.
Germany will be Tide’s second market outside the UK after the successful entry into India in 2022.
Schmidt joins Tide India CEO Gurjodhpal Singh as the second regional CEO reporting to Oliver Prill. Singh joined in 2021 and has rapidly scaled the Indian business to more than 200,000 members.
Tide now employs 1,600 people globally and has offices in India and Bulgaria in addition to its headquarters in London.
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“With the expansion of our market presence into Germany, I am delighted to appoint George as our dedicated regional CEO for the UK/Europe,” said Prill.
“George has been instrumental in achieving a remarkable 10% market share in the UK and his rise through the ranks is testament to Tide’s commitment to enabling talented people to grow and flourish into senior roles.
“I am confident that under George’s leadership our growth in the UK will continue, and our entry into the German market will be a resounding success.”
Schmidt added: “This is an exciting new opportunity, and I look forward to working with Oliver and the senior leadership team to deliver continued growth in the UK, and develop a successful German business.
“Like the UK previously, SME financial services in Germany is dominated by large traditional banks. We will bring our experience from the UK, and our simple, highly innovative offer, to help small businesses there. We are excited about the prospects for growth in Germany.”