Ecommerce solutions provider THG Ingenuity has announced a strategic three-year partnership with NASDAQ-listed commerce media company Criteo, which has a market cap of $1.59bn.
The Manchester-based firm will leverage Criteo’s full commerce media platform services as it expands into commerce media.
This will unlock opportunities for its retail and brand partners in the UK market, as the Paris-headquartered firm’s solutions help THG Ingenuity’s retailers and brands boost commerce media opportunities, monetise first party data, and accelerate performance media.
“Retail media spend is expected to increase 42% in 2025, driven by a variety of factors such as advancements in AI and evolving ad formats, marking a significant opportunity for our clients,” said Richard Ward, CEO of THG Ingenuity.
“We’re pleased to bolster our retail media offering through this partnership with Criteo as we continue to remove the complexity of direct-to-consumer to accelerate profitable, long-term growth for brands.”
Nicole Kivel, UK managing director at Criteo, added: “We are delighted to collaborate with THG Ingenuity through this new partnership, bringing cutting edge commerce solutions to its portfolio of clients.
“By providing the technology and expertise required for commerce media activation across the full breadth of our solutions, we’re excited to support THG Ingenuity in driving continued revenue growth for its retailers and brands alike.”
The three-year partnership builds on an existing relationship, with THG Ingenuity currently using Criteo’s solutions to aid THG Beauty retailers’ onsite and offsite retail media propositions.
This business model has achieved rapid growth, with THG’s LOOKFANTASTIC UK achieving year-on-year revenue growth of +115%, while Cult Beauty UK has seen +108% year-on-year growth in its revenue.
The deal will see THG Ingenuity use Criteo’s four solutions, which include retailer monetisation solution Commerce Yield; retail media demand-side platform Commerce Max; performance marketing solution Commerce Growth; and supply-side platform Commerce Grid.
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