Fulfilment and courier management solution THG Fulfil is set to unveil the findings from a landmark data study at an exclusive open day on July 8th.
The open day, sponsored by Libiao Robotics, is set to take place in one of Europe’s largest automated warehouses in Manchester and reveal how late-night fulfilment is driving new customer acquisition and growth.
The study analyses nearly 40m customer orders and reveals that brands with market-leading late-night, next-day delivery options are capturing a significant amount of first-time customers between 10pm and 1am.
The data shows that, for wellness and nutrition brands, 20% of next-day delivery orders placed between 10pm and 11pm come from new customers. This figure rises to nearly a quarter (23%) between midnight and 1am.
The open day will provide a deep dive into these findings, offering logistics and retail leaders a data-driven roadmap to turning fulfilment into a commercial strategy.
The Manchester-based platform will also share the results of its strategic upgrade programme, after upgrading 10 million orders to next-day delivery, free of charge, in 2024.
This investment led to upgraded beauty customers generating an 11% increase in subsequent order value, delivering a 10x return on investment.
Tom Killeen, COO, THG Ingenuity said: “At THG Fulfil, we’re democratising warehouse efficiency, allowing growing businesses to compete on a level playing field, no longer having to make the choice between affordability and innovation.
“At our open day, we will not only demonstrate how this technology works, but also present the hard data that shows why automation is so critical for enhancing the customer experience and unlocking revenue.”