The Mission Group plc has issued a profit warning amid ‘macroeconomic uncertainty’.
The firm, which in 2024 snubbed a £32 million takeover from fellow listed tech agency group Brave Bison, said completions of some of its major projects have carried over into 2026, which has impacted FY2025 revenues.
For the financial year ended 31st December 2025, it expects to report revenues of £68m and operating profit of £5.1m, below market expectations of £73m and £8.5m respectively.
Net bank debt on 31st December 2025 was £9m, down from £9.5m a year earlier.
Meanwhile the group has appointed two new figures to its board and revealed a plan to make cost savings by consolidating its divisions following a strategic review initiated following the appointment of John Carey as chief executive in September 2025.
“The group is rationalising its B2C and B2B advertising agencies and will consolidate capabilities and leadership across these. Simultaneously, the group will also consolidate the capabilities of its sports marketing and events businesses under one leader,” it said.
Annualised cost savings of between £1.5m and £2m are expected, with operational efficiencies achieved through shared infrastructure, streamlined processes, and the consolidation of office and technology platforms.
Jon Kempster and Emma Wright have joined as non-executive directors alongside recent arrival Claudine Collins. Kempster will also take over as audit committee chair, replacing Mark Lund OBE, who steps down from the board from today.
Kempster is currently a NED and audit committee chair at Synectics plc, Pennant International Group plc and Norman Broadbent plc. He is also a Director of Delta Pension Nominees Limited and a NED at Cambridge Cognition Holdings plc.
Wright is a prominent and widely recognised expert in regulatory and commercial AI, data and technology matters, developed over a senior legal career of more than a quarter of a century. She is currently a partner in the London office and global co-chair of the privacy and cyber team at Crowell & Moring LLP, an international law firm.
“As widely reported across the industry, trading remained challenging in Q4 and I would like to thank all of our people for their continued commitment to delivering for our clients,” said Carey.
“We have not been immune from the impact of uncertainty on client decision-making, which impacted our FY2025 result. But I am encouraged by the resilience of our underlying performance and the outcomes of our strategy review as we look into 2026 and beyond.
“The actions we have taken to significantly simplify the structure are an exciting first step in the next phase of the group’s growth and we look forward to providing further updates in due course. The management team and board are laser focused on unlocking the growth potential in the group.”
Mission’s share price has dropped from around 50 pence in summer 2023 to around 14p today. Its current market cap is around £12.75m.
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