Sports Alliance has been snapped up by New York tech firm KORE Software.

Founded in London UK in 2002, SportTech serves over 140 sports brands across the UK, Europe and the Americas with tools for fan engagement, including Premier League club Leicester City, SPL outfit Rangers and several football clubs from the English lower divisions as well as top leagues around Europe.

The platform helps their marketing teams to access, interpret and activate on their data faster, while inspiring new campaign and engagement ideas with AI-driven insights. This could include loyalty program integration, email marketing, full omni-channel orchestrations or contact management. 

The companies said the new partnership strengthens and expands their sponsorship, ticketing, fan engagement and data analytics solutions for a combined 1,000+ sport and entertainment organisations, including brands in the Premier League and NFL.

“We are excited to be joining the KORE Software family: with a shared company ethos and true business alignment, KORE is the perfect fit for Sports Alliance,” said Anthony Khan, CEO of Sports Alliance. 

“Over the last two decades, Sports Alliance has achieved a dominant position serving European clubs, leagues, and associations. As part of the definitive global leader in the provision of data and marketing software to sports and entertainment organisations, the growth opportunities are astounding.”

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The addition of Sports Alliance will also provide more General Data Protection Regulation support. 

“By bringing Sports Alliance into the KORE portfolio, we are expanding our global footprint and capabilities,” said KORE Software CEO Jason Fletcher. “This marriage bolsters KORE’s position as the most extensive provider of engagement marketing solutions across the sports and entertainment marketplace.

“We are excited for what we can continue to achieve together.”

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