Championship side Queens Park Rangers has partnered with real-world asset tokenisation firm TokenFi ahead of the 2025/26 EFL Championship season.
The partnership marks the first of its kind in the sports world, introducing blockchain-powered tokenisation to fan engagement on a professional football stage.
As part of the deal, TokenFi will serve as QPR’s official partner and official training kit sleeve partner.
The TokenFi logo will be featured on the training wear of the first team, coaching staff and head coach, alongside prominent branding across Loftus Road.
“Partnering with TokenFi marks a transformative moment for QPR and the sports industry,” said Euan Inglis, commercial director at QPR.
“By embracing tokenisation, we’re redefining fan engagement and creating a model for the future.
“TokenFi’s innovative platform aligns perfectly with our ambition to connect with fans worldwide in new and exciting ways.”
Digital activations will include email campaigns, matchday graphics, newsletters and a partnership announcement video.
The partnership also allows for interaction with TokenFi’s related brands Floki – which is listed on the London Stock Exchange – and Valhalla.
Pedro Vidal, Floki’s community relations officer, added: “The future for clubs is the tokenisation of club assets, we’re empowering fans to own a piece of QPR’s journey while driving innovation in fan engagement.
“We’re excited to collaborate with QPR to set a new benchmark for sports partnerships.”