OnBuy has announced a seller referral incentive scheme that will allow anyone to financially benefit from introducing retailers to the UK-born eCommerce marketplace. 

The RetailTech 50 firm is allowing any individual or business to take advantage of its seller referral scheme, which has until now, been reserved for industry affiliates only. 

The move means that anybody – regardless of whether they work within the retail industry, are an agency or simply have contacts in the industry – can refer a seller to the platform and receive approximately 10% of OnBuy’s revenue from the sales they make for the next 12 months. 

The innovation follows the recent launch of OnBuy Cashback, which allows consumers to earn real money as they shop. 

“We’ve always believed in being fair, and anyone who refers a seller to OnBuy, deserves to be rewarded, especially at a time when the opportunity to earn any extra income, or extra revenue, will be gratefully received,” said Cas Paton, CEO.

“We’re committed to improving the customer experience across our site by continuing to attract verified sellers that provide even more choice, quality products and an elite level of service.

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“Sellers that we acquire because of a referral tend to be of a high standard and we would rather invest in incentivising people to recommend retailers they know and trust, than plough budget into indiscriminate lead-generation or agency fees.

“After trialling a referral scheme for a few months, we saw huge success from the introduction of sellers and in return, a lucrative benefit for the referrer. We’ve decided to drive this programme out far-and-wide, as an industry first seller referral programme.

“The first individual or business to refer sellers to OnBuy are the first to get paid for the introduction! The race is on! And the commission lasts for 12 months! We already have referrals generating £10,000 of cash for each £1 million of sales, being 10% of our revenue.

“OnBuy prides itself on working with sellers and championing their success. We connect them with over six million engaged customers; offer fair policies and fees, real people who are here to help and we don’t sell anything ourselves, so they’ll never have to compete with us.

“With loads of new initiatives to further improve our seller experience in the pipeline for 2023,  this initiative is a win-win for all involved.”

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