Digital out-of-home (DOOH) supply-side platform VIOOH has entered a strategic partnership with Dolphin OOH to significantly expand access to premium DOOH inventory across the US.
Through the agreement, advertisers gain access to more than 5,000 digital screens across major US cities, generating over 50 million monthly impressions in high-traffic environments such as malls, transit hubs, grocery stores, pharmacies, gyms and urban panels.
Texas-headquartered Dolphin’s network spans key metropolitan markets including New York City, Los Angeles, Chicago, Dallas-Fort Worth, Miami and Boston.
By integrating its inventory into VIOOH’s platform, brands can plan, launch and manage campaigns programmatically.
This will enable them to achieve more efficient activation, precise targeting and improved measurement at scale.
London-based VIOOH has been a regular on BusinessCloud’s MarTech 50, topping the most recent edition of the ranking.
It was launched in 2018 and currently trades programmatically in 35 different markets.
“Our new partnership with Dolphin delivers access to high-frequency, strong-dwell environments where brands can connect with audiences during key purchase decision moments,” said Gavin Wilson, global chief commercial officer at VIOOH.
“Combined with Dolphin’s rigorous approach to brand safety and impressive scale across major US cities, this partnership delivers exactly what our buyers need: quality, context and confidence.”
Josey George, CEO at Dolphin, added: “Partnering with VIOOH enables us to unlock the full potential of our extensive digital network through programmatic capabilities.
“VIOOH’s advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America’s most dynamic markets.
“This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network.”