VIOOH, a premium global digital out of home advertising supply-side platform, has partnered with KEVANI to expand its reach into Los Angeles.
The firm – second on our MarTech 50 ranking this year – says the collaboration will allow advertisers to create high-impact programmatic DOOH campaigns on iconic media destinations in the city.
The new offering will empower partners to deliver contextual messaging to strategically targeted audiences and elevate advertising campaigns via data-driven insights.
It will kick off with StackAdapt, a programmatic advertising platform that specialises in delivering multi-channel campaigns.
“We are excited to partner with VIOOH, providing our agency partners with an additional platform to seamlessly integrate their latest campaigns on our world-class assets,” said Kevin Bartanian, CEO of KEVANI.
“This collaboration enhances our ability to create meaningful and memorable connections between audiences and brands, while expanding our global reach.”
Jean-Christophe Conti, CEO at VIOOH, added: “We’re pleased to share another new US partnership to help unlock commercial opportunities for advertisers, both those buyers within the US and our overseas customers.
“At VIOOH, we are committed to growing our programmatic DOOH offering across the US and working with KEVANI is an excellent step forward, especially for advertisers looking to invest on the West Coast.”