B2B sales startup trumpet has secured almost £5 million in seed funding.
The London firm was founded by Nick Telson and Andrew Webster – who sold DesignMyNight in 2019 for more than $30m – with Hotjar’s Rory Sadler.
trumpet, which previously raised £1.6m in pre-seed funding, aims to transform the full B2B sales cycle. It already has more than 10,000 users and 250+ paying customers including Cognism, OpenTable, Sky Media and Crossbeam.
According to a Gartner report, by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Instead of outdated PDF decks and email chains, trumpet allows sales professionals to create personalised and data-driven microsites, or ‘Pods’, in minutes, using APIs, no-code tools and templates.
As a result, users can chat directly with customers in one place, while tracking customer engagement and leveraging top-performing content via AI-powered analytics. The data and engagement gathered across different sales Pods will automatically alert trumpet users to help convert more opportunities and more quickly.
The latest round was led by AlbionVC alongside Gridcog and Treefera. Previous investors Lightbird Ventures, Anamcara Capital and Triple Point Ventures also contributed.
Claiming that 20% of its customer base is in the US – despite not having any marketing or teams based there – this investment will see it launch Stateside officially.
“Companies are continuing to tighten their belts because of the economic climate and that means sales teams need to change how they fundamentally approach selling,” said Sadler. “We’re helping companies collaborate and centralise their buyer journey, increasing their sales efficiency and velocity.
“Our proprietary revenue intelligence signals are also helping revenue leaders forecast and understand their deal pipeline like never before. The new trend of buyer enablement is happening and we’re at the forefront of it. We’re delighted to be working with Paul and the team at Albion to support us as we expand to the US and integrate AI into the platform so we can continue to serve buyers and sellers.”
Paul Lehair, partner at AlbionVC, said: “Rory, Nick, and Andrew have built one of the most exciting B2B platforms we have seen recently. Trumpet is elegantly designed and extremely easy to use and it’s already proving its effectiveness with global teams.
“There is so much potential for Pods to not only own the conversations between buyers and sellers but also other areas of B2B communications and I’m looking forward to working with the team as they expand and grow.”
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