The exited founders of DesignMyNight have raised £1.6 million in pre-seed funding to transform the full B2B sales cycle.

Nick Telson and Andrew Webster, who sold their previous business in 2019 for more than $30 million, have joined forces with Hotjar’s Rory Sadler to tackle the burning pain points of B2B sales.

Their London-based startup, trumpet, was backed by Lightbird Ventures alongside Triple Point Ventures, Haatch and female-led Anamcara Capital, as well as a number of ‘high-profile operators’ from Loom, Cognism and Reachdesk. 

With global expansion on the horizon, this investment will allow trumpet to grow its engineering, marketing and commercial teams to meet the demands of a customer waitlist of more than 1,600 SME and enterprise companies from over 10 countries, including the likes of Otta, Datadog, Deel, Google and GoCardless. 

According to a Gartner report, by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Instead of outdated PDF decks and email chains, trumpet allows sales professionals to create personalised and data-driven microsites, or ‘Pods’, in minutes, using APIs, no-code tools and templates. 

As a result, users can chat directly with customers in one place, while tracking customer engagement and leveraging top-performing content via AI-powered analytics. The data and engagement gathered across different sales Pods will automatically alert trumpet users to help convert more opportunities and more quickly.

SumUp valued at £6.9bn by monster funding round

“We’re very excited to announce this new funding as we embark on the next stage of our growth journey,” said co-founder and CEO Sadler. 

“Having personally experienced the pains of designing and personalising countless sales assets and navigating complex buyer journeys throughout my career, I’m confident trumpet is the answer to these industry-wide problems. 

“The platform provides salespeople with a no-code solution to create live, centralised and personalised microsites which can be used across the entire sales cycle. This seamless experience speeds up, and optimises buyer journeys whilst reducing the growing amount of admin salespeople are faced with. 

“COVID-19 accelerated digital transformation like never before and we are well-positioned to provide the perfect tool to help stimulate a digital shift in B2B sales and the initial data coming out of the Beta is extremely exciting.”

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