Leeds-based PR and events agency Pink Gorilla Hairy Lemon (PGHL) is celebrating a major milestone after securing three new high-profile clients – including Leeds United Football Club.
The agency has been appointed by the club to manage a media relations and influencer campaign promoting its new collection of hospitality suites and corporate entertaining spaces at Elland Road.
The new facilities include the LUFC 1919 Suite, The Gary Speed Suite, Peter Lorimer Steakhouse and The Hisense Leeds Lounge, all designed to enhance the club’s hospitality offering for both matchday entertainment and private or corporate events.
The spaces were unveiled to guests and fans for the club’s return to the Premier League and are positioned as part of the newly-promoted side’s wider effort to elevate its off-pitch experience.
Alongside its work with one of the country’s biggest football clubs, the agency has also been appointed by Federal Café and Asda.
Federal Café, founded in Manchester in 2014, has chosen PGHL to lead the launch of its first location outside the city, which opens in Leeds in November.
The agency will manage media relations, influencer activity and the launch event for the café brand, which is inspired by Kiwi and Aussie neighbourhood coffee culture.
The business is also working with Asda to support the debut of its new George store in Hull, following the successful rebrand of its Asda Living store in Leeds.
“We’re delighted to be working with Pink Gorilla Hairy Lemon on the launch of our new George store in Hull,” said Naomi Dobson, head of PR at George at Asda.
“Their creative approach and strong understanding of both retail and lifestyle audiences make them the perfect partner to help bring this exciting new concept to life.”
PGHL director Jordan Odu added: “We’re incredibly proud to be partnering with three such iconic and ambitious brands.
“Each of these projects allows us to showcase our creativity, energy and expertise in the hospitality and retail sectors.
“We’ll be bringing together smart PR and creative brand storytelling to make a real impact, and we can’t wait to get started.”
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