Mastercard has launched a Web3 accelerator programme for musicians with the Polygon blockchain.
Kicking off in spring 2023, the Mastercard Artist Accelerator will prepare five emerging artists – such as musicians, DJs and producers – with the tools, skills, and access to forge their own musical paths in the digital economy.
It will teach the artists how to build – and own – their brand through Web3 experiences like minting NFTs, representing themselves in virtual worlds and establishing an engaged community.
Designed as a space for creators to come together and grow their music communities, the Mastercard Artist Accelerator also invites fans to have a seat at the table. The Mastercard Music Pass NFT will give holders access to the educational materials and experiences – in real life and the metaverse.
The accelerator was unveiled at the Consumer Electronics Show in Las Vegas with Polygon Studios.
“Web3 has the potential to empower a new type of artist that can grow a fanbase, make a living, and introduce novel mediums for self-expression and connection on their own terms,” said Ryan Wyatt, CEO of Polygon Studios.
“The Mastercard Artist Accelerator not only shows the power of brands embracing this new space, it provides tools that can educate consumers on how to participate. This is an important step forward in opening up the benefits of Web3 to more people.”
Cryptocurrency shorts
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Crypto prices
The overall market cap of the 22,200 coins is at $847 billion at the time of writing (7am UK), a 2.8% increase in the last 24 hours.
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