Fulham FC has extended its partnership with HiBob, developer of human capital management (HCM) platform Bob.
The West London club said HiBob will also become its official sleeve sponsor after a successful first year of using Bob across Fulham FC, Fulham Pier and Fulham FC Foundation.
The intelligent platform spans human resources, payroll and finance. Fulham said it delivers structure, clarity and connection across all internal departments – including the Academy, Foundation and executives – and all types of staff contracts.
The HiBob logo made its debut on the club’s third kit at the end of November as Fulham beat Spurs 2-1 at the Tottenham Hotspur Stadium.
It will also adorn the women’s first team kit.
“Family and community are at the heart of Fulham’s DNA, and HiBob’s people-first approach aligns perfectly with our values,” said Fulham commercial director Jon Don-Carolis.
“Extending our partnership and welcoming HiBob as a principal partner is a natural next step in our shared journey, enabling us to continue building high-performing teams at every layer of the club.”
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Sophie Chesters, chief marketing officer at New York-headquartered HiBob, said: “We’re proud to be celebrating one year as Fulham FC’s HCM partner, a relationship built on shared values and a genuine belief in putting people first.
“During this time, the partnership has grown stronger, rooted in the idea that connected teams and strong communities drive success both on and off the pitch.
“At HiBob, we call this ‘Bring me, win as we’ – creating spaces where people can be themselves and thrive together. We’re genuinely proud to stand alongside a club that leads with heart and represents values we deeply care about here at HiBob.”