The founder of White Label Loyalty says the Leeds tech firm is to enter a ‘major scaling phase’ in 2026.
Achille Traore is CEO of the company which featured in second spot on our MarTech 50 last year and is plotting further international expansion after successful launches in the United States and Middle East.
White Label Loyalty, which has worked with the likes of PepsiCo and Burger King, is disrupting the loyalty industry by moving away from a system which purely rewards transactions. Its flexible, modular, ‘events-based’ system allows scaling companies to reward customers for all activity – for example spending time in an app, referring friends or even performing physical activity.
It records every customer interaction as an event, effectively gamifying the experience. The White Label Loyalty engine can then use that data to generate a reaction – for example, sending them a voucher.
“We’ve continued to add high-profile clients over the past year, including several global brands,” Traore tells BusinessCloud. “Two major programmes are launching this quarter, reinforcing our growing international footprint.
“At the same time, we’re seeing sustained success with long-standing clients such as ARDEX/BAL, whose loyalty programme continues to deliver strong engagement and tangible business impact after several years.
“We’ve also expanded into new markets, particularly the US and Saudi Arabia, while supporting clients such as Kitopi with international expansion initiatives from Dubai.
“This momentum reflects both the scalability of our platform and the increasing global demand for more effective loyalty solutions.”
White Label Loyalty serves its global clients from its UK headquarters, with support from small teams in the United Arab Emirates and on other continents
Traore says Tickit, a loyalty app for Dubai Holding, is continuing to perform ‘exceptionally well’ four years in.
“It’s one of the fastest-growing loyalty programmes in the market, with ongoing innovations such as rewarding residents with a percentage back into the app for property rentals,” he says.
“The programme continues to expand, reflecting both its popularity and the flexibility of our platform.”
He continues: “Over the past financial year, we’ve achieved 70% year-on-year growth, driven by strong demand for flexible, data-led loyalty solutions. This momentum has also supported our expansion into new international markets, including Saudi Arabia and Australia, marking a significant step in our global footprint and market impact.
“Over the next 12 months, White Label Loyalty enters a major scaling phase. We plan to expand our platform’s reach across new international markets, bringing our products to more global brands and accelerating adoption.
“Beyond that, our ambition is to cement our position as a leading loyalty technology provider worldwide, combining innovation with measurable business impact.”
Traore says the platform has new AI-driven capabilities, particularly around personalisation and insight, based on how clients are actually using loyalty day to day.
It has also launched products such as Activate, a new loyalty solution for B2B manufacturers, enabling them to better engage and motivate their partner networks.
“Over the past year, we’ve further productised our offering, making it significantly easier for brands to embed loyalty into their existing products and ecosystems,” he explains.
“By always listening closely to our customers, we’ve refined the platform to be more accessible, scalable and impactful, with continuous improvements driven directly by real-world use.”
While White Label Loyalty “remains profitable and lean” with a “strong operational foundation”, the former footballer says that in order to meet the growing global demand for its platform, it is now exploring raising funds.
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