A Lancashire tech firm that aims to digitise the window cleaning industry has appointed Joycelyn Neve as its new chief operating officer.

Patch App UK secured £200,000 in investment last year and will shortly complete another raise after being backed by over 50 individuals.

Neve is best known as the former managing director of the Seafood Pub Company and was an early investor in Patch App UK.

The business was co-founded by Paul White, who was one of the co-founders of the Modern Milkman after watching David Attenborough’s programme Blue Planet and deciding he had to do something to protect the environment.

He launched Patch App UK alongside 24-year-old Conor Walsh and already covers over 100,000 houses across Lancashire and Yorkshire, and will roll out across the UK over coming months.

The app enables people to find, book and pay their window cleaner online.

Modern Milkman co-founder launches window cleaning app after ‘six figure’ investment

Neve founded the multi-award-winning gastropub group, Seafood Pub Company in 2011, before it went into administration during the Covid pandemic.

Paul White, CEO of Patch App UK said “I am pleased that Joycelyn will be joining us at a time of high growth in the full-time role of COO and will also sit on our board.

“This represents the next phase in our own story. I have worked with Joycelyn in various guises over the past 10 years and we both felt that the time was right for us to do something together.

“She has significant experience in scaling start-ups, scaling operations and implementing growth strategies. It’s part of my job to make sure that we’re building a team that has the experience to grow at pace. Her knowledge and experience is almost unrivalled.”

Neve, who remains a shareholder and director of Seafood Pub Company said: “I’ve been excited about PatchApp UK since the beginning, when Paul told me about it, which led me to become one of its first Investors.

“They’re an incredibly talented and creative team, and I’m thrilled to be joining to help to lead the rollout across the UK.

Modern Milkman gains B Corp status

“It’s great to be coming home to Lancashire, a place I love so much, too. There’s a real sense of a growing tech scene here, and I can’t wait to be part of it.”