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Published: February 5, 2026 at 9:02 pm

Author: Jonathan Symcox

Thank you for joining us for tonight’s Dragons’ Den.

Subscribe to our newsletter to read interviews with the pitchers in the coming days on BusinessCloud.

Click below for an interview with Murad Huseynov, who won investment from Steven Bartlett on last week’s show for Mosaic Journal.  He says the two haven’t met since the show was recorded in May 2025.

Or if you want to read about a pair of potential future pitchers, these two techies have turned their coffee side hustle into a national subscription business.

All the Dragons’ investments to date (not including tonight)

Published: February 5, 2026 at 9:01 pm

Click below for all Dragons’ Den investments made by:

Peter Jones CBE

Steven Bartlett

Deborah Meaden

Touker Suleyman

Full house of deals!

Published: February 5, 2026 at 9:00 pm

Author: Jonathan Symcox

That first £300 was spent on spices and other basic things. Olly built the website himself and they had hundreds of orders from their first TikTok video.

Gary is impressed that they have built a strong foundation by reinvesting back into the business.

Steven likes them but says he isn’t looking for a safe investment, but something exciting. He’s out.

Peter has been quiet but now says he is glad they want to build a big business. He says Tina is the driving force and says Olly can go back to being a cameraman! He offers the money for a third of the business so the three of them can be equal partners.

Gary undercuts him by offering all the money for 20%.

Touker also says they have something and asks Gary whether he would share and almost match Peter’s offer – £25k each for 15% each. He would.

The couple ask Peter whether he would consider lowering his ask to 25%. He would, on the condition that they go off and raise more money so his share isn’t diluted. They have a deal.

Tina is ecstatic! “She’s celebrating the idea that you’ve just sacked her husband!” Gary quips.

However Tina says in the lift that they have no idea hoiw much Olly does in the business.

Viral on TikTok

Published: February 5, 2026 at 8:51 pm

Author: Jonathan Symcox

The couple are looking for £50k for 10% of the company.

They have 3.5m views on TikTok and have passed £100,000 turnover after launching in 2024.

They say it is time to scale and ramp up the marketing.

Olly works in the film industry while Tina has led global teams in tech and worked in startups so she knows that world.

“If you go flat out, you will lose £150k,” says Touker.

 

Final pitch: Flavour Bombs

Published: February 5, 2026 at 8:46 pm

Author: Jonathan Symcox

The final pitcher is Flavour Bombs, founded by married duo Tina Faghihi-Hallam and Olly Hallam.

Described as the ‘bath bomb for your saucepan’, it is reimagining home cooking. Its ready-to-use meal bases turn hard-to-make global dishes into effortless, restaurant-quality meals.

Each Flavour Bomb contains a complete base for a dish – no half-used herbs, forgotten spices or wasted ingredients left mouldering in the fridge.

Launched with just £300 and built entirely self-funded from a London flat, Flavour Bombs surpassed £100,000 in revenue in its first year, with no paid marketing and just the two founders running every part of the business – from manufacturing to sales.

Another deal! Three Dragons on board

Published: February 5, 2026 at 8:45 pm

Author: Jonathan Symcox

Steven is concerned about the cost per customer acquisition and is out.

Gary is “frightened to death” by the £35k cash burn a month. He’s also not passionate about the business and is out.

Peter advises that he should spend £800k of his money raised to take the business to breakeven and then grow it from there. He makes an offer of £50k for 5% of the business.

Touker matches that offer but is happy to share with Peter if he is OK with that.

Deborah says Jinesh is clearly “very good” and says there is an integrity there. She offers all of the money for 4%! Cheeky…

Jinesh asks the men if they would consider a split matching Deborah’s offer. “Two Dragons are better than one.”

Well three Dragons are better than two, and they all agree to share £50k for 5% of the business.

“We may have been a bit naive there dropping out early,” Gary tells Steven.

Big losses

Published: February 5, 2026 at 8:37 pm

Jinesh says they make money in two ways: when people shop through app, and when people pay their mortgages through the app.

It has partnered with many household names such as John Lewis.

Jinesh says they lost £565k last year and is currently losing £30-35k a month.

There are 25,000 homeowners on the app and they are looking for 40,000.

He says they have raised £4m at this time from institutional investors.

Pitch No.3: Sprive app

Published: February 5, 2026 at 8:32 pm

Author: Jonathan Symcox

Also looking for investment is Jinesh Vohra, a former Goldman Sachs director who has developed a free app to tackle the problem of mortgage overpayments as household debt hits an all-time high.

The London startup closed a £5.5m funding round last April led by Ascension, with participation from Channel4Ventures, the broadcaster’s consumer investment arm, Velocity Capital, and Two Magnolias. I’m not sure if this was filmed before or after that round. 

Launched in 2021, the app looks to allow homeowners to pay off their mortgage faster through their everyday shopping, by automatically putting spare cash towards overpayments and by continuously scanning the market to help customers find better mortgage deals.

Another deal is done!

Published: February 5, 2026 at 8:30 pm

Author: Jonathan Symcox

Steven says he can’t conceptualise the product as he doesn’t play the sport. He’s out.

Deborah finds it fascinating but also doesn’t understand the game and is out.

Gary says he began playing as a youngster and wants to know if something can be designed to clean club heads. They aren’t keen on that idea.

But that idea has piqued Peter’s interest. He says the device reminds him of Pac-man and could have a dual purpose of cleaning balls and clubs.

Peter suggests that he, Gary and Touker all invest £30k each for 10% of the business apiece. They agree and we have a deal!

 

Bunker mentality

Published: February 5, 2026 at 8:25 pm

They are looking for £80k for 10% of the business.

They are yet to go to retail – everything is from a phone and packed on a kitchen table – after five years of operation.

They say each product costs £7 to make – in the UK – and sell for £29.99.

Touker says he can find a way to reduce the cost of the moulds (currently £25k) and the product should be sold for less than £20.

Pitch No.2: Swish

Published: February 5, 2026 at 8:20 pm

Author: Jonathan Symcox

Next to pitch is married couple Ben and Natalia Reeves, who have a solution for golfers sick of muddy balls.

Swish is a portable golf ball cleaner launched in 2024 which takes seconds to do its job and clips on to golf bags.

Peter and Gary are keen golfers – indeed Peter has bought American Golf just today – so will the founders drive home a deal with them?

It’s a deal!

Published: February 5, 2026 at 8:18 pm

Dani says she was quite taken by Gary and Deborah’s answers and asks them to consider 15% equity for the £50k. Peter is mock offended!

However Deborah stands firm. And Dani walks out of the Den with the £50k for 20%, split between them.

Three Dragons bite!

Published: February 5, 2026 at 8:15 pm

Author: Jonathan Symcox

Steven Bartlett asks Dani about social media. She is on Insta and has built community organic growth, but has a love/hate relationship with TikTok.

He says she has a story to tell there.

Gary says he will give her the money for 20% of the business!

Deborah Meaden, the ‘green queen’, matches his offer.

Touker says it isn’t his thing and is out.

Steven says “I am the best Dragon for you”…. but he doesn’t see enough to punch through the market and is out.

Peter Jones says it’s really difficult not to make an offer as Dani has a great product and is “radiating” – everything he wants to see in a founder. He matches the previous offers.

Charlotte Tilbury pedigree

Published: February 5, 2026 at 8:08 pm

Author: Jonathan Symcox

Dani is looking for £50,000 for 10% of her business.

She was one of the early people working at Charlotte Tilbury.

She turned over £23k in year one, £73k in year two and is set to double that this year – despite being a one-woman business.

She is in Whole Foods and also growing in the US.

She is also a professional psychic medium!

Pitch No.1: My Skin Feels

Published: February 5, 2026 at 8:02 pm

Author: Jonathan Symcox

First up is Danielle Close, whose Brighton business My Skin Feels – founded in 2023 – is a vegan skincare brand that ferments rescued organic food waste from the Italian food and drinks industry.

The by-products of breakfast oats, olive oil, tomato skins and citrus juice are used in skincare products, which could appeal to sustainability champion Deborah Meaden.

Danielle says the fermentation process boosts the ingredients’ antioxidant and postbiotic content.

All the Dragons’ investments to date

Published: February 5, 2026 at 7:55 pm

Author: Jonathan Symcox

Of course, there are four regular Dragons running the rule over the four featured pitches tonight.

But how often are won over and invest? And how often do the deals actually go through?

Click below for all Dragons’ Den investments made by:

Peter Jones CBE

Steven Bartlett

Deborah Meaden

Touker Suleyman

Dragons’ Den LIVE: Follow the action as Gary Neville returns to Den

Published: February 5, 2026 at 7:47 pm

Author: Jonathan Symcox

The new series of Dragons’ Den is set for episode 2 tonight as guest judge Gary Neville returns to the Den.

The businessman, broadcaster and former footballer joins Peter Jones, Deborah Meaden, Steven Bartlett and Touker Suleyman as they put another set of business hopefuls to the test.

In this episode, a beauty industry insider pitches skincare made from rescued food. A husband-and-wife duo tee up an innovative device designed to keep golf balls spotless. A finance-savvy business founder wants to score big with an app that helps users overpay their mortgages. And a married couple spice things up with their seasoning balls.

But will the Dragons bite?

Join us for live coverage from 8pm to find out!

We Built This City podcast is 100 not out

Published: February 5, 2026 at 4:49 pm

Award-winning podcast, We Built This City, has marked the milestone of reaching 100 episodes with a star-studded dinner in Manchester.

The honour of being the 100th guest on the podcast hosted by Lisa Morton went to Michael Ingall, founder and CEO of Allied London.

Ingall is the visionary behind some of Manchester’s most iconic neighbourhoods, including Spinningfields and St. John’s.

Morton, who founded PR agency Roland Dransfield in 1996, launched We Built This City in February 2020, just two weeks before the UK entered lockdown.

Notable podcast guests include Andy Burnham, Mayor of Greater Manchester; Professor Erinma Bell, community activist; the late Sir Howard Bernstein; actor John Henshaw, DJ Paulette, Clint Boon, Sacha Lord, and Rowetta.

On Wednesday, Morton brought together 100 guests at the iconic Manchester Hall for a landmark celebration.

ICO fines Imgur’s owner £247k over data failure

Published: February 5, 2026 at 4:17 pm

The Information Commissioner’s Office (ICO) has fined MediaLab, owner of image sharing and hosting platform Imgur, £247,590 for failing to use children’s personal information lawfully.

The penalty follows an investigation that found MediaLab allowed children to use Imgur without putting in place the basic safeguards required under UK data protection law.

The ICO concluded MediaLab breached the law by:

  • Failing to implement any measures to check the age of users;
  • Processing the personal information of children under 13 without parental consent or any other lawful basis when offering online services;
  • Failing to carry out a data protection impact assessment to identify and reduce privacy risks to children.

John Edwards, UK Information Commissioner, said: “MediaLab failed in its legal duties to protect children, putting them at unnecessary risk.

“For years, it allowed children to use Imgur without any effective age checks, while collecting and processing their data, which in turn exposed them to harmful and inappropriate content.”

 

Dragons’ Den putts his money into American Golf

Published: February 5, 2026 at 4:09 pm

Author: Chris Maguire

Dragons’ Den star Peter Jones has bought the UK and Ireland’s leading specialist golf retailer, American Golf, from private equity firm Endless.

The 59-year-old serial entrepreneur is a keen golfer and said his latest purchase was ‘especially meaningful’.

Nigel Oddy, CEO of American Golf, said: “Joining forces with Peter Jones and his investment group marks an exciting new chapter for American Golf.”

Endless acquired Warrington-based American Golf in 2018, following an accelerated sale process completed in only two weeks.

Alvarez & Marsal acted as the lead financial advisor to Endless on the sale.

Jonathan Boyers, head of corporate finance for EMEA at Alvarez & Marsal: said: “American Golf is the UK and Ireland’s leading specialist golf retailer, with an annual turnover of £135m.

“It was acquired by Endless in 2018 and currently employs more than 1,000 people across its omnichannel operation, which consists of more than 80 bricks-and-mortar stores in the UK and Ireland alongside its online offering.

“I first started working with American Golf years ago and so it really is pleasing for my team at Alvarez & Marsal corporate finance to help achieve this excellent outcome for the business and its shareholders.”

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