News - MarTech

What is earned influence? WeArisma raises £2.5m

WeArisma has raised £2.5 million to establish its brand discoverability and earned influence analyt...

Former Google X chief to head up AI at Flight Story

Flight Story has appointed former Google X chief Mo Gawdat as chief AI officer. The company, co-f...

UNiDAYS CEO to step down from role after 12 years

MarTech company UNiDAYS has appointed a new CEO - co-founder Jon Hawley. Hawley, previously chief...

The Insights Family releases first Brand Management Playbook

The Insights Family has launched its inaugural Brand Management Playbook 2023. The global leader ...

Acquisition sees Steven Bartlett’s Flight Story launch in US

Marketing and communication company Flight Story is launching in the US through the acquisition of M...

Major high street retailer ‘missing out on Prime opportunity’

How has Prime Energy established itself as the fastest-growing drinks brand in the UK? Since its ...

Meet MarTech 50 star powering intel of global kids brands

Think back to the turn of the century. Manchester United had finally won the Champions League; Am...

How is White Label Loyalty fixing ‘one size fits all’ industry?

The vast majority of loyalty programmes reward customer purchases - and nothing more. White Label...

Steven Bartlett’s Flight Story acquires Web3 collective

Flight Story, the digital marketing and communications company co-founded by Steven Bartlett, has ac...

Mercia invests another £2m into growing AdTech

Adludio, the London-based company that offers a market-leading mobile advertising platform, has secu...

MRM Global secures millions to fuel US growth

A provider of marketing technology to the global drinks and hospitality sector has secured multi-mil...

ITG eyes US expansion with Bridgepoint funding

Tech-led marketing agency Inspired Thinking Group has announced plans to expand its presence in the ...