News - SportTech

West Ham United become first club to use AI for first team scouting

West Ham United has partnered with Amazon Web Services (AWS) and AI specialist Crayon to develop wha...

Reading FC to Score with AI deal

Reading Football Club has cemented a research partnership with Score, a vision AI company working at...

Leeds United sign with agency ahead of Elland Road upgrade

Leeds-based PR and events agency Pink Gorilla Hairy Lemon (PGHL) is celebrating a major milestone af...

Sheffield Wednesday: Who is Cleo founder heading fan bid?

A tech entrepreneur behind FinTech unicorn Cleo has set his sights on his boyhood club Sheffield Wed...

Ex-Man Utd star joins Sir Alastair Cook & Katya Jones at AI firm

Former Manchester United and England footballer Jesse Lingard has joined London-based AI SportTech M...

Cricketer Marie Kelly wins Sports Entrepreneur prize

Professional cricketer Marie Kelly has won a University Campus of Football Business Sports Entrepren...

Chelsea sign major Vietnamese tech deal

Chelsea FC has expanded its partnership with Vietnamese technology powerhouse FPT, naming the compan...

How smart stadiums and more connected fans are changing modern sports

Modern sport has always thrived on atmosphere. The roar of a crowd, the hum of excitement before a m...

Anton & Rio Ferdinand partner with Intuit QuickBooks

Rio and Anton Ferdinand have launched a new partnership between their organisation, The Ferdinand Co...

Can Welsh club avoid fate of Watford FC’s Republic scheme?

Llanelli Town AFC has become the first Welsh football club to join Republic Europe, the platform for...

Charlton Athletic’s The Valley to get major revamp

Charlton Athletic’s home ground, The Valley, is set for a major digital revamp this October follow...

Guehi praises Crystal Palace as club achieve Premier League-first

A new initiative at Selhurst Park is giving visually impaired supporters the chance to follow live f...

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