News - MarTech

Why marketers should be talking about code

Do modern marketers need to up their technical game? The digital age made the ability to understa...

Wildstone raises £350m to expand in Europe

Wildstone has completed a £350 million infrastructure refinancing with Deutsche Bank to expand its ...

YouGov plc completes US swoop

Market research and data analytics group YouGov has acquired KnowledgeHound, a US-based survey data ...

The AI dangers to watch for in 2024

There is no disputing that 2023 was the year of artificial intelligence. After ChatGPT and other ...

The year of AI – entrepreneurs’ tech & industry predictions for 2024

Technology moves at great speed and new regulation often follows - which is why it is essential for ...

Accel backs Arcane ahead of AI marketing co-pilot launch

Arcane, described as an AI co-pilot for modern marketers, has raised a £4 million seed round led by...

VIOOH’s carbon emissions measurement ‘18% below benchmark’

VIOOH says carbon emissions per advert impression in 2022 were 18% below the programmatic open web b...

Is AI a retail game-changer or just a card trick?

The internet fundamentally changed retail forever, with almost any product now able to be delivered ...

Ad Signal announces expansion as revenues exceed £1m

Ad Signal, a specialist provider of video content management solutions, has announced a major expans...

TikTok campaigns ‘driving surge in content creation demand’

Major brands have been searching primarily for help with social media management and content creatio...

UK MarTech acquires Jabmo out of administration

With offices in Europe and US, Jabmo has powered ABM B2B marketing strategies for more than 50 of th...

Brainlabs eyes world domination with new private equity deal

Brainlabs has secured fresh private equity investment as it eyes a path to becoming ‘the world’s...