Performance marketing group Connective3 has secured growth investment from regional private equity and real assets investment manager Foresight Group.
The Leeds-headquartered firm says it will invest further in its own AI technology as well as target international expansion and strategic acquisitions.
Founded by Tim Grice, Connective3 now employs more than 140 specialists across Leeds, Manchester and London, and counts the likes of HSBC, Adobe and Wren Kitchens among its clients.
C3X, its proprietary AI platform, connects data, insight and activation across every marketing channel.
“Marketing is changing faster than ever. The traditional divide between demand generation and performance marketing is disappearing, and AI is creating an opportunity to connect every part of the customer journey like never before,” said Grice.
“Our ambition is to build the world’s leading Demand + Performance marketing group, combining exceptional talent with proprietary technology to help ambitious businesses grow faster.
“Foresight shares that vision, and together we’re excited about what comes next.”
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Vin Chinnaraja, chairman of Connective3, said: “This investment marks the next chapter for Connective3. What Tim and the team have built — a genuinely connected approach to demand and performance, underpinned by proprietary AI — is rare in this market.
“Backed by Foresight, we now have the platform and the capital to take that globally.”
Tavia Sparks, director, Foresight Group, commented: “Connective3 is exactly the type of business we look to back at Foresight – a high-quality business led by an ambitious management team, with a strong track record and clear opportunities for growth.
“The team has developed a differentiated proposition that combines marketing expertise with proprietary technology, and we look forward to supporting the business as it continues to scale through investment in AI, international expansion and strategic acquisitions.”