Revenues at Brave Bison Group plc grew 92% in its latest half-year period.
The marketing and technology group said net revenue will not be less than £23 million, with adjusted EBITDA in line with management expectations.
Its share price climbed yesterday on the news that London-based advertising and communications agency Moonlight Graham Pty Ltd – a company owned by MiniMBA founder Mark Ritson – had exercised its option to acquire 4.1m new shares for £2m.
Last year Brave Bison acquired eLearning business MiniMBA from Centaur Media plc. It provides MBA-level tuition through an online learning platform to around 6,000 delegates every year and said last year it had trained almost 40,000 professionals since inception.
The firm sells directly to marketers, as well as to major brand advertisers looking to train their marketing teams, including John Lewis, Tesco, Google, Nestle and Carlsberg.
Ritson became a top-5 shareholder in Brave Bison following the deal and, following the new share acquisition yesterday, now holds 7% of the business.
“I’m delighted to be increasing my investment in Brave Bison,” said Ritson. “Having seen the business up close since the acquisition last year, I’m more convinced than ever that it’s built on the right things – discipline, genuine commercial substance, and people who know what they’re doing.
“I’m fully committed to the future here, and I’m backing that belief with my own money.”
This morning Brave Bison said strong cash generation, supported by Ritson’s option exercise, has accelerated debt repayment and left the company in a substantial net cash position.
MiniMBA has been the standout performer, it said, delivering organic year-on-year growth of 18% with the first cohort of 2026.
This has been complemented by a series of new client wins, including Omnicom, ServiceNow, Nike and Campari, among others.
Brave Bison’s consultancy and marketing services business, which now represents approximately half of divisional group profits, has made strong progress over the period after “embracing AI”.