Delivery platform Sorted has appointed a former tech leader at Amazon Web Services and The Hut Group as CTO.

The Manchester company has turned to Peter Ennis, who will be tasked with growing its cloud platform for retailers globally.

Founded in 2010 by David Grimes with the launch of, the company has gone from his parents’ kitchen table to a global software company targeting aggressive growth in the United States and now around the world.

Grimes, who is still involved in the business, handed the day-to-day reins to Carmen Carey last year following growth investment led by Chrysalis Investments and Arete Capital Partners of around £30 million.

The company claims to offer more efficient carrier management and delivery tracking systems to reduce the pressure on warehouse and customer service teams.

In June 2022, Sorted – 10th on our RetailTech 50 ranking – saw a 49% increase of shipment volume through its Ship platform compared to the previous year, while its Track product saw a 127% increase during the same period. 

The platform has grown its customer base by 114% over the past three years as demand for eCommerce and online deliveries has accelerated.

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Ennis follows the appointment of Colin Tenwick as non-executive chairman, while it has also opened offices in London.

“Peter is a highly experienced leader with a strong track record of managing successful, technologically-driven organisations,” said Carey.

“Throughout his 20+ years in the industry, he has combined his practical and business skills to deliver quality, scalable products and services in the most demanding of environments. This represents the next stage for Sorted as we pivot our cloud offering to support small and medium business internationally.”

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Ennis added: “Customers are looking for gold-class customer service in ecommerce and it’s about how our technology will offer frictionless experiences for consumers, not to mention efficient and low-cost delivery and returns for small businesses all over the world.

“In the face of yet another potential squeeze on retailers as inflation rises, brands need to invest in software that can help them navigate such a competitive market. 

“Sorted helped customers thrive throughout the pandemic, and now is the time for us to scale our offering to do the same globally to help the new generation of SMB retailers.”