Ivor and Eugene Patterson, founders of ReVibed Drinks, will be the final business to pitch in Dragons’ Den tonight.
Their business ReVibed Drinks was founded during COVID when the pair experimented with a hibiscus drink.
Today the business produces a range of sparkling drinks infused with so-called superfoods, as well as superfood powders. They are made with natural ingredients and contain no sugar.
Its drink flavours include raspberry and açai, apple and moringa, peach and hibiscus, and passionfruit and ginger.
The flavoured water – now produced from premises in Birmingham city centre- is inspired by Ivor’s Caribbean roots.
It is stocked by Ocado, featured on the Virgin Atlantic menu, and has launched nationwide into hundreds of Holland & Barrett stores.
The firm has also begun to sell purple yam ube powder in those stores – a superfood which can be used in smoothies, lattes or baking.
But will it energise a Dragon into backing the startup?
Episode 11 of series 23 sees the return of guest judge Jenna Meek alongside regular Dragons Peter Jones, Touker Suleyman, Deborah Meaden and Steven Bartlett.
The other businesses pitching in the Den tonight are Fingagolf, Sea Sisters and Yes Friends.
All Dragons’ Den investments made by Deborah Meaden
All Dragons’ Den investments made by Peter Jones CBE