AudioMob, a tech company that develops in-game audio ads, has raised £10.3 million Series A funding.

The funding comes after the company opened its doors to two new offices in London and Abu Dhabi to support expected accelerated growth in the team.

After launching in 2020, founders Christian Facey, CEO, and Wilfrid Obeng, CTO, have seen recent client successes with artists including Ed Sheeran and Nas alongside brands like Intel, Jeep and KitKat. 

It is now positioned and tech-enabled in all countries outside of China with notable rising stars being the UAE, Germany and Canada accessing over 40,000 games through its Audio Ad Platform. 

The lead investors in the round were Makers Fund and Lightspeed Venture Partners, with Sequoia Capital and Google also participating.

“We’re thrilled to see investors’ excitement for AudioMob’s vision for long term success and our future,” said Facey. 

“We’re on the precipice of innovating a whole industry with audio and now we’re able to build out our tech and team to ensure we’re disrupting the industry in the right way and ensure we eventually become a future tech industry unicorn.”

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Obeng added: “For the past two years we have been focused on listening to our clients, gathering feedback and improving our audio technology and products.

“We understand that consumers don’t want to be interrupted, advertisers want their ads to be heard and game developers want to ensure monetisation does not affect retention. 

“And now we have built products which meet all three needs.”

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Marta Krupinska at Google said: “It’s been a delight to watch Christian and Wilfred over the past couple of years, as their business evolves into one of the most exciting, fast growing, innovative ventures in their industry, led by these two extraordinary entrepreneurs.

“They’ll go on to achieve great things and I’m confident they’ll keep the door open for others to learn from them and follow.”