A character who divides public opinion, Steven Bartlett joined the Den in 2021 (series 19) to usurp Sara Davies MBE’s status as the youngest Dragon to join the BBC show.
Bartlett co-founded Manchester-based Social Chain in 2014 with Dominic McGregor and would later tell BusinessCloud he was inspired to become a success due to his tough upbringing.
In 2020, Bartlett was inducted into the Manchester Hall of Fame and also recognised in the Forbes 30 Under 30 list. In 2025 he stepped down from his position on the board of Huel, a year after he came under fire for promoting the product on Facebook without disclosing that he was a director there.
During his time on the show so far, Bartlett has invested in companies including Planthood, The Little Loop and Little’s Coffee.
Below you can find a list of Bartlett’s investments agreed on the show, whether they ultimately went through away from the cameras and the current status of the businesses.
We have also compiled the Dragons’ Den investments made by Sara Davies MBE, Peter Jones CBE, Touker Suleyman and Deborah Meaden.
| Series | Company | Pitcher | Investment | Equity | Did it go through? | Current status | Further details |
|---|---|---|---|---|---|---|---|
| 19 | Cheesegeek | Richard Hancock and Edward Simpson | £150,000 | 7.5% | Signed | Active | Equity reduced to 5% if investment returned within two years |
| Piddle Patch | Rebecca Sloan | £50,000 | 30% | Signed | Active | Equity reduced to 20% when targets are hit | |
| Frida Rome | Rebecca Joy and Natalie Diana | £50,000 | 20% | Signed | Active | ||
| The Little Loop | Charlotte Morley | £140,000 | 25% | Signed | Active | £70k each with Deborah Meaden | |
| Smile Time | Natalie Quail | £50,000 | 20% | Unclear | Active | £25k each with Touker Suleyman | |
| Toucan Giving | Matthew Crate and Melody Truong | £85,000 | 10% | Failed | Liquidated 2023 | ||
| Toddle | Hannah Saunders | £60,000 | 13% | Signed | Active | £30k each with Deborah Meaden. Equity reduced to 10% if yearly targets hit | |
| Sauce Stream Ltd | Ian Worton and Peter Neath | £75,000 | 33% | Failed | Active | £25k each with Deborah Meaden and Peter Jones | |
| Pretty Mama Breastfeeding | Alex and Jenny McFadden | £30,000 | 33% | Unclear | Active | £7.5k each with Peter Jones, Touker Suleyman and Sara Davies | |
| Caffeine Bullet | David Hellard | £60,000 | 25% | Signed | Active | £30k each with Peter Jones. Equity reduced to 20% if investment returned within two years | |
| 20 | Temple Wellness | Raphael Babalola and Adam Hutchinson | £50,000 | 10% | Signed | Active | |
| JustLend | Craig Smith | £100,000 | 10% | Signed | Active | ||
| Potion Paris | Suzanne Haines, Astyn Demaine and Omar Mian | £50,000 | 20% | Unclear | Active | £25k each with Peter Jones | |
| Haze Cards | Myles Dickinson-Brown | £35,000 | 35% | Signed | Dissolved 2023 | ||
| Adapt Ability Omeo | Matthew Walker and Cristian Brownlee | £40,000 | 15% | Unclear | Active | £13.3k each with Touker Suleyman and Sara Davies | |
| KiddiWhizz | Zoe Chapman | £50,000 | 25% | Unclear | Active | £25k each with Sara Davies | |
| Planthood | Hilary Kennedy and Will Moxham | £75,000 | 7.5% | Signed | Active | ||
| Perfect Ted | Teddie Levenfiche and Marissa Poster | £50,000 | 10% | Signed | Active | £25k each with Peter Jones | |
| Fixits | Chris Lefteri and Forrest Radford | £45,000 | 25% | Unclear | Active | ||
| Beans Coffee Club | Richard and Fiona Jones | £50,000 | 15% | Unclear | Active | £25k each with Deborah Meaden | |
| onHand | Sanjay Lobo | £100,000 | 10% | Unclear | Active | £25k each with Touker Suleyman, Peter Jones and Deborah Meaden. Equity reduces to 6% when investment repaid | |
| Botanycl | Caroline Sims | £60,000 | 25% | Signed | Active | £25k each with Peter Jones. Equity reduces to 20% if investment returned within 18 months | |
| Hello Klean | Karlee and Omar Ozener | £100,000 | 10% | Unclear | Active | 7.5% in equity and 2.5% in advisory shares | |
| Mood Bears | Jo Proud | £20,000 | 25% | Signed | Active | £4k each with Peter Jones, Deborah Meaden, Sara Davies and Touker Suleyman | |
| 21 | Standout Enterprises Ltd | Christian Liang, Ross Liang and Natalie Dickenson | £30,000 | 20% | Signed | Active | £15k each with Peter Jones |
| Luxe Collective | Oliver John-Miller, Benjamin Gallagher and Joseph Gallagher | £100,000 | 3% | Signed | Active | ||
| NINI Organics | Alexander Nicolaou and Nicole Stanton | £50,000 | 20% | Signed | Active | £25k each with Peter Jones | |
| Acu Seeds | Giselle Boxer | £50,000 | 12.5% | Deal withdrawn | Active | ||
| Full Power Cacao | Liam Brown | £50,000 | 25% | Signed | Active | £20k each with Peter Jones, whilst Gary Neville invested 10k | |
| Kimaï | Jessica Warch and Sidney Neuhaus | £250,000 | 3% | Signed | Active | ||
| Sooper Books | Simon Hood and Charlene Mitchell-Hood | £5 | 5% | Signed | Active | Split £1 each with Peter Jones, Deborah Meaden, Sara Davies and Touker Suleyman. Pitch for £1 and investment of £5 is lowest in show's history | |
| Stocked | Charlie Gilpin and Sam Moss | £50,000 | 6% | Signed | Active | ||
| Faace | Jasmine Wicks-Stephens | £60,000 | 15% | Signed | Active | £20k each with Peter Jones and Touker Suleyman | |
| One Hundred Group | João Andrade and Camillo Scarselli | £100,000 | 5% | Failed | Active | Bartlett will also take 5% royalties on sales of merchandise until investment is returned | |
| Yard Art UK Ltd | Charlotte and Grant Clemence | £50,000 | 35% | Signed | Active | £25k each with Sara Davies. Equity drops to 25% if investment returned within 18 months | |
| 22 | Nenya | Yanna Smaglo | £80,000 | 20% | Signed | Active | £40k each with Deborah Meaden |
| Dot Dot Bubble Tea | Susie Yau and Yan Ying | £50,000 | 10% | Unclear | Active | £25k with Peter Jones | |
| Karta Bottle | Pete Anwyll | £50,000 | 33% | Unclear | Active | Anwyll also accepted a job offer from Bartlett as part of the conditions of the investment | |
| Omni | Shiv Sivakumar and Guy Sandelowsky | £75,000 | 2% | Signed | Active | £37.5k each with Deborah Meaden | |
| Little's Coffee | Will Little | £80,000 | 5% | Signed | Active |