AI music technology company LifeScore has raised a further £11 million in funding as it seeks to ‘soundtrack your life’.
LifeScore creates adaptive music that is algorithmically tailored to the context and needs of the listener – whether that be to relax, focus or energise, or to support the emotional narrative of a performance or immersive experience.
The startup was founded by Philip Sheppard, a prolific film and video game composer; Tom Gruber, co-inventor of Siri and world-renowned AI expert; Ian Drew, a serial technology entrepreneur; and Chris Walch, former attorney at Latham & Watkins.
Assembled by AI in multiple layers from original, recorded cells to adapt to the context and needs of the listener in real-time, the startup says it is a new way for human-composed and performed music to be algorithmically produced on demand.
The result sounds like music created by talented artists because it is generated from musical raw materials that are composed and performed by world class musicians.
The technology has applications across AR and other simulated environments, live streaming, gaming, automotive, sleep, fitness, health and wellness. It recently signed a ground-breaking licensing agreement with Audi.
The round was led by Octopus Ventures, with participation from Warner Music Group, IDEO and 4 Good Ventures. Additional investment was received from existing investor Metaplanet Holdings OÜ, an early backer of the company. This brings the total funding raised by the company to £12m.
The company, which topped our 100 MediaTech Innovators ranking last year, is also a graduate of Abbey Road RED Incubator 2019 programme where it received advice and client introductions from expert mentors.
“LifeScore is creating music for the metaverse, and is building the future of creative collaboration bridging man and machine,” said Tara Tan of IDEO.
Sheppard added: “Music isn’t just a luxury, it’s an essential part of life. Whether for sleep, mental wellbeing, exercise or a much needed adrenalin rush, music is there to soundtrack our lives.
“LifeScore wants to bring the composer into the action, using augmented intelligence to surprise and delight, rendering music reactive and dynamic in real time.
“We are thrilled to have found such supportive partners in this investment round, and believe that this will enable us to bring an entirely new music platform to fruition whilst creating many opportunities for musicians.”